About Me


Hi, I’m Ivar. I develop business strategies for a digital world.

“…consistent focus on the end result, excellent preparation, multi-angle approach, ability to deal with complex matters and intelligent negotiation skills. I have no reservations in my recommendation of Ivar…”
- Harold Goddijn, CEO TomTom NV

Thanks for visiting the online presence of Ivar Zantinge, founder of Wundershift. We help incumbent companies reach digital breakthroughs in a world of accelerating change. Clients include Telegraaf Media Group, KPN and Google.

Three reasons to hire Wundershift

Amongst other things, Wundershift will bring you:

  1. A cross-industry digital perspective with backgrounds in IT, Telco, CE, Gaming, Content & Media in both mobile & web environments;
  2. On average +10 years digital experience with strong brands & market leaders
  3. A consistent strategic focus combined with a practical getting-things-done mentality.

How can I help you?

Are you struggling to get your offline business to the web? Is your company being disrupted by startups at 10% of the costs and twice the speed? No? Are you sure? How will Context Awareness change your industry? How do LTE networks and tablets impact your mobile strategy? What is your content strategy on the web, on the mobile web and on native apps? How do they relate?

You’ve come to the right place!

Throughout my career I’ve helped innovative mobile & web companies mature into growth & established companies and helped established companies grow into innovative mobile & web companies.

I’m currently working on consultancy assignments via my digital agency Wundershift. Please feel free to contact me to discuss new projects!

Selected endorsements

“Working with Ivar has been a privilege. Ivar is an independent thinker who has a clear vision and the ability to inspire larger teams with it.”
- Oscar Diele, CMO at Spil Games

“I learned from his superb professionalism, mainly based on his bright mind, splendid negotiation skills and structured way of working.”
- Carlo van de Weijer, Director Smart Mobility at TU Eindhoven



Founder Wundershift Digital Strategy2013 – Present


Wundershift is a boutique agency in digital strategy & products based in Amsterdam, the Netherlands. We help incumbent companies reach digital breakthroughs in a world of accelerating change. Clients include TMG, KPN and Google.

Vice President of Content & Business Development2012 – 2013

Spil Games

Managing the content division and member of Spil Games’ Executive Management Team. The content division includes creation, production, product management, acquisition and business development of game-related content & apps for the Spil Games group and consists of over 120 employees.

Vice President Business Development2011 – 2012


Leading business development of the TomTom Group, world-wide. Managing teams in EU and Americas. Part of Executive Team of TomTom’s Content Production group (former TeleAtlas). TomTom spokesperson for digital services.

Director Business Development2008 – 2010


Managing team of business development experts, responsible for sales and partnering in the fields of digital content and M2M connectivity for the TomTom Group in EMEA.

Senior Business Development Manager2007 – 2008


Responsible on deal level for M2M connectivity & digital content partnering in EMEA and the US.

Management Consultant2006 – 2007


Consultancy projects for Alcatel & KPN Telfort as independent Management Consultant.

Manager Business Development2004 – 2006


Responsible for business development activities as well as T-Mobile HotSpot (public Wi-Fi product) for T-Mobile in The Netherlands. Managing multidisciplinary teams with a.o. marketing, sales, product management, roll out and customer service.

Business Development Manager2001 – 2004

Ben / T-Mobile

Responsible for deal making, contract management and account management of strategic partnerships and the assessment of third party inquiries as part of the Strategy Department.

Management Consultant1999 – 2001


Consultancy in Telco & Internet industry.

1997 – 1999

Ministry of Education, Culture and Science

Business Consultancy.


Postgraduate, Telecommunications2002 – 2004

The Hague University

B.Sc, Public Governance & Management1995 – 2002

The Hague University

Dissertation titled “Wi-Fi Strategies for Mobile Operators in the Netherlands”, 2002.


New Business Development

Digital Strategy

Mobile Strategy

Online Media


Consumer Electronics

Product Development

Mobile & Web Gaming



People Management

Business Modeling

Business Analysis


I’m in the Amsterdam area, the Netherlands

I love to hear from you!

  • Ã