Jan 23, 2001
Smoking is SO intellectual
I recently found out that Camel cigarettes (my brand) is publishing these semi intellectual oneliners inside their boxes. Why? I’m not quite sure, but I guess it is some new form of branding I’m not yet familiar with. The box I bought yesterday says: “Life is the childhood of our immortality” (by Johann Wolfgang von Goethe). That’s an interesting view on the dangers of smoking, isn’t it?
