Smoking is SO intellectual

Posted on January 23rd, 2001 | Filed under Blogger Archives | No Comments

I recently found out that Camel cigarettes (my brand) is publishing these semi intellectual oneliners inside their boxes. Why? I’m not quite sure, but I guess it is some new form of branding I’m not yet familiar with. The box I bought yesterday says: “Life is the childhood of our immortality” (by Johann Wolfgang von Goethe). That’s an interesting view on the dangers of smoking, isn’t it?

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