Back in the days…

Posted on June 30th, 2007 | Filed under Fun, Marketing | No Comments

She'll follow him anywhere!

Change = Scary

Posted on June 29th, 2007 | Filed under Business, Marketing | No Comments

Great post by Seth Godin about the fear of changing the Status Quo. His case: ‘the Verizon guy who turned down the iPhone‘. He could have used the example of ‘the Decca guy who turned down The Beatles‘ (“We don’t like their sound, and ‘guitar music’ is on the way out”), but the message is clear. As Seth Godin says:

“The spreadsheets and the marketing team and the CFO and the lawyers have no trouble at all defending the status quo, because, it’s their status quo. They created it and they like it that way.”

MySpace Mania

Posted on June 25th, 2007 | Filed under RGO, Web 2.0 | No Comments

My band finally entered the MySpace madness. Horrible as it may be, it remains the leading tool for networking purposes (‘meet the fans’, so to speak).

I have been working on Rare Groove Orchestra’s MySpace the last couple of days. Considering the crappy interface and the numerous limitations of the MySpace ‘technology’, I think the result is not too bad.


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