The Fun Theory
Posted on August 24th, 2010 | Filed under Culture Jamming, Eco, Marketing, Music General, Videos | No CommentsCool video of very smart Swedish project. The vid was posted almost a year ago but it’s new to me. The initiative was started by Volkswagen.
We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.
httpv://www.youtube.com/watch?v=2lXh2n0aPyw
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