The Fun Theory

Posted on August 24th, 2010 | Filed under Culture Jamming, Eco, Marketing, Music General, Videos | No Comments

Cool video of very smart Swedish project. The vid was posted almost a year ago but it’s new to me. The initiative was started by Volkswagen.

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.

httpv://www.youtube.com/watch?v=2lXh2n0aPyw


A personal annual report

Posted on January 19th, 2007 | Filed under Eco, Human Interest, Lifehacks | 1 Comment

Designer Nicholas Feltron has created a very cool looking 13-page annual report for 2006, offering maps and graphs outlining how he lived, what he did, and what he consumed last year.

Although I’m not particularly interested in the life of Nicholas, the concept is very appealing to me. It’s the perfect way to tell your environment what really matters to you and is a personal reminder of the level of pollution you create, your work-life balance and your possible drinking problem.

[via]


Acting Against Animal Cruelty

Posted on October 11th, 2006 | Filed under Activism, Animals, Eco | No Comments

I believe that the level of civilization of a society can be measured by the way animals are treated. One of the most sickening things on this planet is the way animals are treated in China. There are no laws against animal cruelty in China. The only prohibition is against killing endangered species. Torture is not even an issue. The list of specific forms of animal cruelty in China is long. So very long that you can easily get distracted and might feel the urge to ignore the problem. I will not get into details, since I know some of my readers don’t have the stomach for this. But please, if you don’t know about this and want to find out more, do some research and see for yourself.

Of course China is not the only country where this kind of cruelty takes place. The way our daily bread is produced, speaks for itself. The difference is, we tend to hide it behind factory walls and industrialized processes.

If I can ask you to do only one thing: check your labels (preferably before you buy a product) to see if your product is manufactured in China. Please be aware that toys, clothes and other products that are manufactured in China might very well be stuffed with hair of cats and dogs that have had a cruel life and have suffered a horrible death ((Please note that the images and films at this linked page are extremely cruel)). If it is manufactured in China, consider buying a local alternative. It’s a small step, but at least you’re doing something.

If you can do more: consider buying free range meat and fish, organic milk and eggs. Remember: the level of civilization of a society can be measured by the way animals are treated. Make your society an example of civilization to the world.

Thank you.



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