Ivar Zantinge » Marketing

The Fun Theory

Ivar — Tue, 24 Aug 2010 20:01:14 +0000

Cool video of very smart Swedish project. The vid was posted almost a year ago but it’s new to me. The initiative was started by Volkswagen.

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.

httpv://www.youtube.com/watch?v=2lXh2n0aPyw

The Final Solution

Ivar — Wed, 11 Jul 2007 10:10:37 +0000

Not happy with a customer? Just terminate!

Seth Godin is discussing the fact that mobile carrier Sprint is canceling subscriptions if you call customer service too often.

As it happens, Sprint is also canceling subscriptions with people who use the Sprint free roaming service too much, amongst them a bunch of US soldiers that got royally screwed by the carrier. All of the subscriptions are ended per July 30. Apparently, the deadline of Sprint’s ‘Final Solution’ project.

Marketing Can Be Art

Ivar — Tue, 10 Jul 2007 09:23:42 +0000

Click here to view the embedded video.